Amazon's initiative to analyze viewers' emotions for ad targeting mirrors similar strategies by LG Ad Solutions and Zenapse. Their collaboration employs AI-driven emotional intelligence to enhance Connected TV (CTV) advertising effectiveness. LG TVs take screenshots of everything we see and Zenapse's Large Emotion Model (LEM) enables the segmentation of audiences based on emotional and psychographic data, allowing for more personalized and resonant advertising experiences.
However, their advertising ecosystem doesn't match the scale and integration of Amazon's ...
Highly interesting!! Thank you!!
Reminds me of LG & Zenapse.
Amazon's initiative to analyze viewers' emotions for ad targeting mirrors similar strategies by LG Ad Solutions and Zenapse. Their collaboration employs AI-driven emotional intelligence to enhance Connected TV (CTV) advertising effectiveness. LG TVs take screenshots of everything we see and Zenapse's Large Emotion Model (LEM) enables the segmentation of audiences based on emotional and psychographic data, allowing for more personalized and resonant advertising experiences.
However, their advertising ecosystem doesn't match the scale and integration of Amazon's ...
thanks so much, Michael, and i fully agree!