Amazon Days

Fugget about AGI: Why Enterprise General Intelligence is Real for Retail

Stop obsessing over general AI, which may never happen, and learn what EGI can do for you

Sep 10 • 

Amazon Days

1

ROAS by any other name

Retail media study shows ROAS not useful for allocation, as it varies widely by method

Sep 4 • 

Amazon Days

2

August 2025

Amazon exits Google: Retail implications

What Amazon's Exit from Google Shopping Means for Retail

Aug 27 • 

Amazon Days

2

2

July 2025

Prime Day 2025 Numbers Are In

Amazon's big bet saw higher sales, genAI traffic and ecommerce

Jul 16 • 

Amazon Days

1

AI and influencers

Musings on AI at Cannes and for Unilever influencer marketing

Jul 9 • 

Amazon Days

How to win at Prime

Amazon takeaways on prepping your brand for Prime Days

Jul 2 • 

Amazon Days

June 2025

Ad plans and trials drive streaming results

Ad supported plans lower streaming acquisition but increase retention

Jun 18 • 

Amazon Days

Amazon as global marketplace for AI

Will customers, company stakeholders and competitors make it so?

Jun 11 • 

Amazon Days

Online Ad Effectiveness at EMAC 2025

Key takeaways on privacy, personalization, conversion and reach vs frequency

Jun 4 • 

Amazon Days

3

May 2025

AI powered pause ads on Amazon

On selling tissues when a tearjerker is paused

May 14 • 

Amazon Days

2

2

Amazon now pays high performers more, or does it?

My take on this week's change to Amazon's compensation structure

May 7 • 

Amazon Days

April 2025

Who rules perception rules the world

Trump shooting the messenger on tariff price communication at Amazon

Apr 30 • 

Amazon Days